Google now offers several features that will enable you to beef up your website.
Lets start with Google Webmasters.
Google Webmasters offers 3 main services:
1) Site status wizard
Find out whether your site is currently being indexed by Google.
2) Webmaster tools (including Sitemaps)
Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.
3) Submit your content to Google
Learn about submitting content for Google properties such as Google Base and Google Book Search.
These tools can be used to help increase your ranking on Google and therefore increase traffic to your site. I mean whats a website with no traffic? Increased traffic is something every website wants.
The next set of tools called Google Apps for Your Domain. This allows you to setup services offered by Google for your website with your branding.
NOTE! Organizations accepted by Google during the Google Apps for Your Domain beta period are eligible for free service for their approved beta users even beyond the end of the beta period, as described in the Terms of Service.
There are 5 services offered:
The start page - A central place for your users to preview their inboxes and calendars, access your essential content, and search the web. example
Gmail - Offer email to your users with 2 gigabytes of storage per account, search tools to help them find information fast, and instant messaging built right into the browser.
Google Talk - Your users can call or send instant messages to their contacts for free -- anytime, anywhere in the world.
Google Calendar - Users can organize their schedules and share events, meetings and entire calendars with others.
Google Page Creator - Create and publish web pages for your domain quickly and easily with this what-you-see-is-what-you-get page design tool.
More
Well thats all for now folks, enjoy playing around and just shout if you need help.